There was an interesting BBC Money programme in December about Hornby/Airfix and their hopes that the Doctor who licensing agreement would grab the attention of today’s kids. I just remember their man in China with the new manufacturers saying ‘We mustn’t forget the blue light!’ They were hoping to get them in the shops for Christmas but the beeb took a long time to approve the models. TG
I think the key here is more of a kit aimed at the younger end of the market. The thing that surprised me is the scale. Its ever so slightly bigger than the flight control tardis, but the scale of the diffrence seems to change depending on the detail. for example the windows are very close in scale but the whole exterior seems much more out of scale in a larger sense.
The console, while a bold attempt kind of fails in its effect. Had the time rotor lit up when the door opened I can see how it could work but it kind of falls between gimigck and knaff.
The real key thing with this tho is, who is the target buyer? If its fans then the incorrect detail and "rushed" finish arent going to cut it, and if its for kids, why would they buy that instead of the flight control version which is cheaper and can do more including fit the toys in, and if it model builders in general, again the incorrect detail will stick out like a sore thumb.